Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.

eicker@lemmy.world · 23 days ago

Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.

eicker@lemmy.world · 23 days ago

The interesting part is not whether Apple wins the biggest model race, but whether it changes the economics: If enough AI runs locally, every token avoided is cloud capacity nobody has to build. That is a very different business model from selling ever more cloud compute.

errer@lemmy.world · 23 days ago

I’m pretty skeptical local models can hold a candle to the cloud-based ones, particularly the ones Apple trains.

thehermet@lemmy.ca · 23 days ago

Most people don’t need deep agentic ai on their phones, they just need quick answers to questions, to add events to their calendars, answer emails, and remember things about their lives. These local llms actually perform better than the cloud ones for these tasks

scytale@piefed.zip · 23 days ago

Yeah, basically an enhanced Siri.

Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.

Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves.

Tim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'