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Especially given the lack of ways to really differentiate your product, it was bound to become increasingly commodified and end up with a few producers who manage to operate efficiently and the rest going under.
Honestly I’d kinda be glad if, when I go to the store, I’m not met with 65 completely identical options and have to explain to the pot sommelier that I just would like some pot please, and that the 16 creative adjectives that have been affixed to the front of the word “preroll” are largely inconsequential to me.
If anything, the regulations that mandate that Rogers/Bell need to wholesale bandwidth on their networks helps startup ISPs. Gimme more of that.