When Apple unveiled its AR/VR Vision Pro headset early last year the product was met with just an absolute ocean of tech press hype. You couldn’t spend thirty seconds online without reading a…
That and also they’ve lost understanding that you need an actual set of use cases 100% operational. The niche their product will fill.
The best by far example of this done right is - game consoles. With PlayStation 2 (I remember that from my childhood, lost interest to games of console kind after it) it’s absolutely clear how to use it. You buy the damn good-looking box itself, you buy a couple of damn good-looking controllers and memory cards, you buy a couple of games (all games from that time seem very cool, dunno why), you stick things where needed and put the disc where needed, and then life is cool.
With Apple’s iPod it was clear too. The small white square one, not the bullshit after it.
With PSP, other than games, you knew you could watch movies, listen to music, even browse the web and use IMs and Skype. PSP Slim, BTW, was far closer to what those “smartphones” of today pretend to be. A real usable pocket computer, except, of course, no way to easily type text. OK, I suppose initially there was no such software for it as Skype and IM clients, but the rest remains.
One can go on, it comes down to the question “what the hell will I use it for” which even Apple cultists will ask. When there’s an answer, they can’t resist, that’s why they are cultists, but when there’s none, they most likely won’t buy it.
That’s this need for growth. They feel they have to show new horizons and new lands with gold and spices being discovered, but there’s none, of those reachable by sea at least. They have grown as big as they can. Absolute majority of humans uses computers almost everywhere economically relevant. And the Web.
So now it came to doing things well instead of doing things fast and capturing new colonies first, and that’s where these companies suck. Doing things well requires rigor and rational practices of organization. Doing things well requires going back to 80s, one can say. They can’t. So everything they do is aimed at spreading money to suppress such competition that will kill them if it survives.
That and also they’ve lost understanding that you need an actual set of use cases 100% operational. The niche their product will fill.
The best by far example of this done right is - game consoles. With PlayStation 2 (I remember that from my childhood, lost interest to games of console kind after it) it’s absolutely clear how to use it. You buy the damn good-looking box itself, you buy a couple of damn good-looking controllers and memory cards, you buy a couple of games (all games from that time seem very cool, dunno why), you stick things where needed and put the disc where needed, and then life is cool.
With Apple’s iPod it was clear too. The small white square one, not the bullshit after it.
With PSP, other than games, you knew you could watch movies, listen to music, even browse the web and use IMs and Skype. PSP Slim, BTW, was far closer to what those “smartphones” of today pretend to be. A real usable pocket computer, except, of course, no way to easily type text. OK, I suppose initially there was no such software for it as Skype and IM clients, but the rest remains.
One can go on, it comes down to the question “what the hell will I use it for” which even Apple cultists will ask. When there’s an answer, they can’t resist, that’s why they are cultists, but when there’s none, they most likely won’t buy it.
That’s this need for growth. They feel they have to show new horizons and new lands with gold and spices being discovered, but there’s none, of those reachable by sea at least. They have grown as big as they can. Absolute majority of humans uses computers almost everywhere economically relevant. And the Web.
So now it came to doing things well instead of doing things fast and capturing new colonies first, and that’s where these companies suck. Doing things well requires rigor and rational practices of organization. Doing things well requires going back to 80s, one can say. They can’t. So everything they do is aimed at spreading money to suppress such competition that will kill them if it survives.