The penalty was part of a decision the tribunal issued in September that saw it side with the Competition Bureau, which accused Cineplex of misleading theatre-goers by not immediately presenting them with the full price of a movie ticket when they bought seats online.
Cineplex began charging an $1.50 online booking fee in June 2022 to many customers not enrolled in its CineClub subscription and Scene Plus loyalty programs, which saw the fee waived or dropped to $1, respectively. It’s a practice known as drip pricing.
Online “convenience” fees can fuck right off. Absolutely unnecessary cash grab and an outright scam.
ikr? By buying online, it’s saving them money on staffing, and they want to charge for it? Bullshit.
If anything, they should raise prices and give a discount for buying online to cut down on box-office staffing needs. Customers prefer discounts to fees; everyone knows that. And it lines up with customer expectations that paying more to get more “service” (staff time) is reasonable.
What a stupid plot to alienate your customers.