- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
The monthly payment for my family subscription is less than 2 tickets to the movies, not including gas, popcorn, kids, etc.
Easily the most bang for the buck entertainment we get, we watch hours of YouTube every day. News, tech reviews, travel, kids songs, tutorials…
I canceled Disney+ and Netflix, but YouTube premium is not going anywhere.