- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
Yep, that’s also fair. Google is the leftovers from the “let them fight” approach to venture capital. Now we have a monopoly on many areas and nobody’s left to do anything when Godzilla comes to visit.