The Man Who Killed Google Search
www.wheresyoured.at
Wanna listen to this story instead? Check out this week's Better Offline podcast, "The Man That Destroyed Google Search," available on Apple Podcasts, Spotify, and anywhere else you get your podcasts. This is the story of how Google Search died, and the people responsible for killing it. The story begins

It’s a story from April, I tried seeing if it was posted before, however it’s the story about how the advertising and finance team beat the search team into submission by ousting the core person protecting it to pursue “growth” and “revenue” at all costs.

  • enkers@sh.itjust.worksEnglish
    3·
    6 months ago

    Because the aggregated weighted result ranking provides a more useful page rank than any individual search engine, and if any search engine tries to (accidentally or otherwise) stuff specific results into the top ranks, it doesn’t matter. It’ll be deranked because no other engine displays those results highly. In a similar manner, it deranks targeted SEO attempts unless multiple platforms are targeted.

    Don’t get me wrong, it still has its problems. For example, if the individual search engines all get a bit too samey, then it will as well.