Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

    • tal@lemmy.todayEnglish
      3·
      3 months ago

      I mean, there are open-source systems to provide TV-style functionality. I’m not really current, but it looks like Kodi is an option.

      • superfes@lemmy.worldEnglish
        21·
        3 months ago

        Well, I wonder if this can be like RaspberryPied or something to make it a set top box…

        • tal@lemmy.todayEnglish
          2·
          3 months ago

          Well, at the bottom of their front page, it has a list of things that it can run on and lists the Raspberry Pi on that list, so I’d imagine so.