• toynbee@lemmy.world
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      4 months ago

      Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?

      • slumberlust@lemmy.world
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        4 months ago

        It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.

        • toynbee@lemmy.world
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          4 months ago

          I appreciate the information and that you took the time to answer, but I hate that combination of words.

          Still … Thank you for the response.

          • catloaf@lemm.ee
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            4 months ago

            Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.